Ben & Jerry’s Ice Cream is partnering up with the nonprofit Common Cause, a nonpartisan, nonprofit advocacy organization founded as a vehicle for citizens to make their voices heard in the political process. The Common Cause Education Fund conducts research, education, and outreach activities.
Common Cause and Ben & Jerry’s plan to activate consumers and fans through an on-line campaign to urge the general public to make its voice heard regarding critical policy decisions in the months ahead. “We partnered with Common Cause because we feel it is everyone’s duty to step up to the plate to help make a fundamental change for the good of our country,” said Ben & Jerry’s Chief Euphoria Officer, Walt Freese. “As we see it, it’s a good time and a fitting way for us to honor that change.”
Common Cause chief executive Bob Edgar said "Common Cause is excited to work with Ben & Jerry’s to spread a spirit of activism and optimism that we believe can make our government work for the common good as it tackles the big issues of the day. An engaged citizenry is crucial for a healthy democracy."
The ice cream is described as "YES PECAN! An Inspirational Blend! Amber Waves of Buttery Ice Cream With Roasted Non-Partisan Pecans."
Proceeds from the sale of Pecan" in the month of January will go to the Common Cause’s Education Fund.
And according to B&J’s website, "In addition to the flavor in Scoop Shops, for every person who joins Common Cause or donates $1 to the Common Cause Education Fund, Ben & Jerry’s will also donate $1."